Search Engine Optimization
Shopify SEO Services That Actually Drive Sales
You’ve invested in a stunning Shopify store. But if your customers can’t find you on Google, what’s the point?
At Slingshot Design, we specialize in SEO strategies built specifically for Shopify and Shopify Plus. From clean site architecture to high-converting content, our focus is simple: helping you get found by the right people—at the right time.
Whether you're a Canadian brand targeting local traffic or a global Shopify merchant ready to scale, we make sure SEO works for your business—not just your rankings.
Why SEO Matters for Shopify Stores
Shopify is built for e-commerce—but it’s not always optimized for SEO out of the box. A few missed technical details can quietly cost you thousands in lost traffic.
With over 40% of online shopping journeys starting with a Google search, your visibility is everything.
Here’s what we help you with:
- Fixing hidden crawl issues that block indexing
- Creating fast, mobile-first experiences Google loves
- Structuring product collections to boost discoverability
- Mapping keywords to the real user intent
- Writing high-converting, SEO-rich product and collection pages
- Building a content strategy that’s useful for both users and Google
What’s Included in Our Shopify SEO Services
We handle your SEO like an extension of your team—transparent, strategic, and always focused on revenue.
- Technical SEO Audit
We dig deep into your Shopify backend to uncover and resolve hidden issues like duplicate content, URL bloat, slow-loading pages, and missing meta data
- On-Page Optimization
From product descriptions and headings to internal linking and alt text, we optimize every piece of content to boost visibility and conversion potential
- Keyword Research & Mapping
We identify what your audience is actually searching for and map those insights to your collections, products, blogs, and landing pages.
- Blog & Content Strategy
We develop educational, evergreen, and search-friendly content that supports long-tail keywords and positions your brand as an authority.
- Link Building & Authority Growth
Boost your domain reputation with strategic, white-hat backlinks and Shopify-specific citations.
- Local SEO (For Canada + Global)
Whether you’re targeting Toronto, Vancouver, or a global Shopify audience, we optimize your store for both local maps visibility and broader international reach using tools like Shopify Markets.
Built for Shopify, Aligned with Google
We stay aligned with Google’s evolving algorithms—including the Helpful Content Update and Search Generative Experience (SGE). That means:
- Prioritizing original, user-first content
- Avoiding keyword stuffing or thin AI-generated content
- Structuring information clearly for AI-powered snippets
- Using schema markup to support rich results
- Continuously testing with live search data
FAQs About Shopify SEO
How long does SEO take to show results?
It typically takes 3–6 months to see consistent organic growth, but some technical fixes can result in quicker wins within a few weeks.
Is Shopify good for SEO?
Shopify has great e-commerce functionality, but it needs additional optimization to reach its full SEO potential. That’s where we come in
Do I still need SEO if I’m running Google Ads?
Yes. Ads bring short-term traffic. SEO builds long-term organic visibility that keeps driving traffic without paying for every click
Can you help with international SEO using Shopify Markets?
Absolutely. We help brands expand into new regions using subfolders, translated metadata, hreflang, and region-specific keyword strategies
Let’s Grow Your Traffic, The Right Way
Ready to get found by the customers who are already looking for what you offer?
Let’s build an SEO strategy that’s clean, powerful, and made for how people shop today.
📞 Book a discovery call or reach out here to get started.